Academy Sports & Outdoors
eCommerce Digital Designer | E-commerce Website Design
Challenge
Academy needed a homepage experience that was engaging, revenue-driving, and accessible to all customers. The goal was to create personalized, responsive website content that adapted across devices while reflecting customer affinities and regional preferences.
My Role
- ✅ Designed, coded, and maintained weekly homepage content for academy.com to support ongoing revenue goals
- ✅ Created geo-targeted and personalized homepage modules based on customer data, affinities, and regional trends
- ✅ Collaborated with UX/UI teams to ensure all designs were fully responsive and **ADA-compliant**, making the site accessible for all users
- ✅ Partnered with merchants and creative stakeholders to align digital storytelling with promotions and seasonal campaigns
Impact
- 💡 Helped academy.com homepage consistently exceed expected revenue goals with engaging, data-driven content
- 📱 Delivered a seamless **mobile-first experience** across all devices, improving navigation and usability
- ♿ Ensured inclusivity by designing fully **ADA-compliant website content**, expanding accessibility for all customers
- 🌍 Strengthened customer relevance with personalized and geo-targeted homepage modules that resonated with local audiences
