Background

The Colombian Folkloric Ballet (CFB) is a Houston-based nonprofit dance company dedicated to preserving and sharing the rich cultural traditions of Colombia through music and movement. As a cultural ambassador, CFB produces vibrant performances and community programs that celebrate heritage and diversity. To continue growing its reach, the organization needed a refreshed brand identity and digital presence that could attract new audiences, sponsors, and media visibility.

Challenge

CFB’s brand identity and website were outdated and not effectively showcasing the organization’s artistry or impact. The logo lacked versatility, the website was difficult to navigate, and the digital presence did not reflect the professionalism needed to secure sponsorships, media coverage, or performances.

Solution

• ✅ Redesigned the website with a modern, responsive layout that highlighted performances and classes
• ✅ Developed homepage content and navigation to clearly showcase CFB’s mission and upcoming events
• ✅ Created ongoing digital content (images, graphics, posts) to promote performances, events, and classes
• ✅ Implemented responsive design to ensure seamless experience across devices
• ✅ Aligned visual branding with cultural and artistic direction to reinforce CFB’s aesthetic voice
• ✅ Leveraged social media to increase engagement and promote events

Impact

• 🎭 Elevated brand image, making the site feel more polished and aligned with performances
• 📱 Improved mobile and tablet experience, increasing user sessions and engagement
• 📣 Increased reach with compelling promotional content that boosted event awareness on social platforms
• 🎫 Helped stimulate class registrations and community participation through targeted design & messaging
• 🤝 Secured sponsorships by showcasing a professional, engaging digital presence
• 🎤 Supported TV and news specials by amplifying visibility and credibility of CFB
• 💃 Expanded performance opportunities through stronger marketing and audience engagement