Melissa Cadavid

Lifecycle Marketing Manager | Data-Driven Acquisition, Activation & Engagement

English, Spanish, & Portuguese

Strategic lifecycle marketing manager with 10+ years of experience helping brands acquire, activate, and retain users through high-impact, data-driven campaigns across email, push, in-app, and multi-channel programs. I thrive on turning behavioral insights, cohort segmentation, and A/B testing into actionable strategies that scale engagement, optimize messaging, and drive measurable product adoption and loyalty. Adept at defining end-to-end cross-channel lifecycle programs and collaborating with Product, Engineering, and Creative teams to align communications with business objectives. Proficient in leveraging analytics from Amplitude, Tableau, and Looker, and experienced in partnering with Movable Ink to implement dynamic, personalized content modules that enhance relevance, engagement, and long-term growth.

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